It was 5:34am when the hideous screech of the alarm finally woke me up. My wife was already in the kitchen on her second cup of coffee, clutching her iPad with determined eyes fixed to the screen. I kissed her on the head before pouring myself a cup as she glanced up at me…

This is episode 1 of The Ish, a weekly video series examining youth culture and the issues impacting young people. Check in each Thursday for a new video, and don’t forget to head over to Facebook to enter our sweepstakes to win $100 and a JJIE VIP Swag Pack! The Ish is brought to you…

Next week we’re launching a new weekly video called the Ish. No plans, no format. Just exploring youth culture.
For the next 6 weeks we’ll also be drawing a name at the end of each episode from people who entered a sweepstakes on our Face…